Australian media, communications and public relations professionals play an important role in influencing social attitudes and perceptions of suicide and mental illness.
Through capacity building and raising community awareness the suicide prevention and mental health sector aim to inform public perception and attitudes.
Building the capacity of rural and regional communities strengthens their understanding of suicide, enabling them to communicate and respond safely and responsibly.
Mindframe works to support universities, educators and students specialising in journalism and public relations studies on responding to suicide and mental ill-health.
The stage and screen industry can contribute greatly to safe and responsible portrayals and discussions of suicide and mental ill-health across a range of mediums.
Mindframe supports police and those working in the courts to communicate effectively with the media about suicide and mental ill-health.