Australian audiences are consuming information faster than ever before, especially with the emergence of social and online media channels producing new content daily.
Social media platforms including Facebook and Twitter offer media and communications professionals working in mental health and suicide prevention a range of benefits.
These platforms enable larger audience reach, targeted posts to specific audience groups and the ability share stories or resources instantly.
Mindframe recognises the important role played by both media and communication managers in providing safe messages about mental health and suicide to the Australian public, and have therefore begun developing guidelines to help ensure that the quality of reporting and portrayal of suicide, self-harm and mental ill-health is safe, accurate and effective.
More information on the Mindframe social media guidelines coming soon.