Our words matter: Guidelines for language use

The way we communicate about mental health and wellbeing, mental health concerns, suicide, and alcohol and other drugs (AOD) can have either a positive or negative impact on a person’s life. The words we choose to use can make all the difference.

Our words matter: Guidelines for language use is a practical, research-informed, and user-friendly resource that is designed for media, researchers, service providers and other communicators. It seeks to inform, support and empower people to select and use words in ways that minimise stigma and harm and maximise diversity of representation.

Incorporating these guidelines into practice will help to educate the public, break down misinformation and promote help-seeking, and help-offering behaviour.

This new resource was funded by the National Mental Health Commission and developed in consultation with a diverse range of stakeholders in Australia.

Use language that empowers and reflects people's lived and living experiences

Sharing stories of people with a lived or living experience can be powerful.

Adapt language to suit preferences and audience

The words we use are more likely to connect and engage with people when they reflect the preferences and needs of the audience.

Use language that is understandable

To increase understanding, we should use language that is non-judgemental and non stigmatising, and avoid terms that may not be known or are confusing to a broader audience.

Avoid language that is sensationalised, including in headlines and titles

Language should help inform rather than alarm people. While elements of communication such as headlines or titles are designed to gain attention and encourage audiences to click-through or read further, engagement is not an excuse for sensationalised or alarming language.

Consider the language you use and ensure it is appropriate for specific contexts

Context matters. When communicating about these experiences, we need to consider the contexts in which words are used and the ways in which they may affect identity, understanding, attitudes or behaviours.

View and download Our words matter: Guidelines for language use

Supporting resources

A range of resources to support implementation of the guidelines have been developed, including:

Our words matter: Glossary of terms

The Our words matter: Glossary of terms was developed to be used in tandem with the Our words matter: Guidelines for language use.

It is recommended that they be referenced when communicating about complex topics such as mental health and wellbeing, mental health concerns, self-harm, suicide, eating disorders and alcohol and other drugs (AOD), the preferred terms to choose, and the context to use them in.

The glossary contains terms that are currently in use as well as terms that are emerging as preferred language, with common definitions, alternative terms and some guidance on how to use the terms in context.

Our words matter quick reference guides

Quick reference summaries of the guidelines tailored to support researchers and service providers when considering the impacts of the words they choose.

<p>Download the Our words matter: Quick reference guide for researchers</p>
Download the Our words matter: Quick reference guide for researchers
<p>Download the Our words matter: Quick reference guide for service providers</p>
Download the Our words matter: Quick reference guide for service providers

Our words matter guidance cards

Quick-use reference cards designed to provide specific examples of problematic and preferred language, so communicators can consider the impacts of the words they choose.

<p>Self-harm </p>
<p>Eating disorders</p>
Eating disorders
<p>Mental health concerns</p>
Mental health concerns
Our words matter checklist

The Our words matter checklist was developed to make language selection simpler, when communicating about mental health and wellbeing, mental ill-health, suicide and self-harm, disordered eating, and AOD.

Our words matter checklist

Missed the webinar launch of these new guidelines?

View the full webinar launch hosted by Sophie Scott.


A number of questions were submitted during the live webinar launch of the guidelines and resources. Everymind has provided responses below to queries that were not specifically addressed on the day.

A: Yes! The language guidelines and all supporting resources can be downloaded and distributed to anyone you would like to share them with.

A: We are encouraging all service providers to engage with the guidelines and to promote inclusive language in their practice. We have also created a quick reference guide for service providers to support their language choices and provide alternatives to stigmatising phrases. The quick reference guide for service providers can be found above on this page.

A: We acknowledge that language is constantly evolving and changing. We will continually seek feedback and update the guidelines and supporting resources where necessary. We will also continue to promote and disseminate these guidelines to encourage meaningful change across various sectors.

A: We recommend referring back to an individual’s or audience’s preferences and consider the context that it is shared in.

A: We acknowledge that language is consistently evolving and language preferences are personal. We recommend referring to an individual or audiences preferences and consider the context which it is being shared. The key principles of the guidelines are “do no harm”, “aim to do good” and “stay curious and open to change”. We intend for these guidelines to be updated as language evolves and will continue to work with various stakeholders, including people with lived and living experience, to inform these updates.

A: As language evolves we will be updating the glossary of terms to reflect language preferences. On our next glossary update we will aim to address these different terms and support people to make informed language choices. Thank you for highlighting this.

A: On this page, above this FAQ section, you will find the guidelines, the glossary of terms, the quick reference cards for service providers and researchers and guidance cards for specific topics.

Please download and share the social media tiles below and link to this page using the URL: tinyurl.com/Ourwordsmatter

A: The guidelines and resources are available for all people to access and embed in their own practice. We will be running open online training sessions for all people to attend, including any community groups and youth hubs that are interested in registering. Information about training sessions can be found here: Online training sessions - Mindframe

Lived and living experience is the preferred term that emerged from our research with stakeholders. ‘Living experience’ may be preferred by some people to indicate that the personal experience is current and not in the past.

A: We acknowledge that everyone has their own language preferences and these need to be acknowledged and supported. We recommend referring back to the individual's or audience's language preferences when choosing language to discuss this topic area.

A: We encourage people to follow the key principles of the language guidelines when discussing anyone who has a lived and living experience of mental health concerns. We have also created a quick reference guide for service providers which provides support for reframing commonly used language that can perpetuate stigma of people’s experiences.

A: The animation video is available to view at the top of this page.
It can be can also be downloaded or shared using this URL: https://vimeo.com/819704110

The National Communications Charter (The Charter) sets out eight principles to guide communication about mental ill-health and suicide. Examples of the principles include making mental health, wellbeing and suicide a national priority, respecting the diversity of experience, and using appropriate, respectful and person-centred language in all communication. Using the guidance provided by Our Words Matter is consistent with The Charter’s principles, and can be considered a way of actioning The Charter.

A: Mental ill-health is an umbrella term often used in policy documents and prevention work to describe both mental health concerns and mental illness.

Mental illness is the most commonly used term to describe conditions diagnosed by a medical professional that significantly affect how a person thinks, feels and interacts with other people.

For more information please visit the glossary of terms on the Mindframe website: Glossary of terms - Mindframe

A: Currently, Mindframe is not partnered with any AI developers.

A: Yes the images from the images library are able to be shared across all platforms.

Learn more and access the free image library, Images matter guidelines and other supporting resources for image use by clicking here.

A: The Mindframe guidance page for court reporting which can be found here.

We are also currently developing a quick reference guide for court reporting which will be accessible from the Mindframe website upon release.

Social media

Please download and share these social media tiles to help promote these new guidelines and resources

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