We understand suicide and mental ill-health are legitimate topics of public interest.
Mindframe provides tailored, practical and evidence-based support to all areas of the Australian media, from large national newsrooms through to rural community outlets.
Mindframe helps empower media to safely approach difficult topics
Our evidence-based approach supports media practitioners to identify potentially problematic areas when covering stories of public interest, public health or prevention pieces, to ensure a safe approach with any story angle without needing to detail explicit information.
The way suicide and mental ill-health are reported, portrayed or communicated about can impact the way vulnerable people access help-seeking information and services. The use of non-stigmatising or glamourising language, the correct use of statistics and not detailing graphic information can have a profound impact on the behaviour outcomes of vulnerable people in our community.
Media support is not just for media outlets, but other sectors where media usually turn to for comment or statements; such as police, court officials, stage and screen professionals, streaming services and most importantly, the expert views of mental health and suicide prevention agencies.
Upskilling key spokespeople and communication managers encourages willing media participation from experts who can provide safe comment in a short turn-around time.
Mindframe aims to build collaborative relationships with the media, which fosters sustainable networks with organisations and agencies that influence your stories. Building a collaborative approach ensures that topics such as self-harm, suicide and mental ill-health continue, in a safe and productive way.