Mindframe guidelines
The Mindframe for Alcohol and Other Drugs guidelines use research evidence to reduce stigma associated with AOD use, increase help-seeking behaviour in people who may require support, and minimise harm.
The evidence-informed guidelines aim to positively influence the quality of media reporting on AOD-related issues, improve community attitudes towards people living with issues related to AOD use and increase help-seeking behaviour.
These guidelines are designed to inform, support and empower media to report safely and responsibly on AOD in ways which minimise harm, stigma and discrimination while maximising help-seeking behaviour.
The guidelines include detailed information on:
- Communicating about someone who uses alcohol and other drugs.
- Helpful ways to communicate about alcohol and other drugs.
- Harmful ways to communicate about alcohol and other drugs.
- Language advice.
- Help-seeking information and services.
- Detailed evidence about the impact of media reporting.
These guidelines provide people working in the media industry with the resources to maximise the potential for the media to promote the wellbeing of Australians when it comes to AOD-related issues.
Launch of the Mindframe Alcohol and Other Drugs guidelines
The launch of the Mindframe Alcohol and Other Drugs guidelines was held in Melbourne on Thursday, 28 March 2019 at the Alcohol and Other Drugs Advisory Group meeting. The Hon. Greg Hunt, Minister for Health launched the guidelines by video on the day.
Mindframe for Alcohol and Other Drugs
Guidelines for communicating about alcohol and other drugs (AOD).
The guidelines were developed with assistance from the AOD sector and consumer representatives, Mindframe AOD Advisory Group members, the Australian Government Department of Health and partners and project partners the University of Newcastle.