For Media

Australian media, communications and public relations professionals play an important role in influencing social attitudes and perceptions of suicide and mental ill-health.

To support Australian media, Mindframe has developed this 'Media Industry Hub' section, highlighting some of the Mindframe resources and information that media commonly request.

A more comprehensive overview of suicide, mental ill-health, alcohol and other drugs, as well as other Mindframe-related information, can be found by browsing this website according to area of interest.

Australian media are a major source of information for the community. The way suicide, mental illness and alcohol and other drugs are reported or communicated about plays a huge role in demystifying negative stereotypes.

Mindframe has a collaborative relationship with the Australian media that spans over two decades. Most media outlets try to ensure that when reporting on suicide, it is not portrayed as a way to solve personal problems or as a successful outcome.


Mindframe Media Guidelines

When reporting, portraying or communicating about suicide or mental ill-health the Mindframe guidelines are able to provide support and guidance to media professionals.

The guidelines provide an overview on:
  • communicating about a suicide death
  • communicating about a person with a mental ill-health
  • communicating about euthanasia and self-harm
  • recommendations for reporting on eating disorders
  • safe and inclusive language to use
  • minimising details of method and location
  • the importance of including help-seeking information.
Access the guidelines:

Self-care

Self-care refers to activities that help individuals look after their physical and mental wellbeing.

Due to the sometimes distressing nature of suicide reporting, media and communications professionals should adopt self-care activities to ensure they safeguard their health and wellbeing.

For more information on self-care, click here.

When covering a story on suicide or mental illness think about your wellbeing:

Before covering a story

Before covering a story on suicide or mental illness for a media outlet, especially where violence and/or death is involved, you are advised to discuss the possible emotional, physical and logistical risks you may encounter with your editor or direct manager.

During story development

A small amount of distress following exposure to trauma is a common response and not a weakness. If you are feeling distressed, it can be helpful to discuss this with someone you trust. It's not weak, unprofessional or career-threatening to stop what you're doing and focus on your wellbeing.

After covering a story

It can be helpful to have a conversation with someone you trust, for example a peer or colleague who is a good listener. Speaking to a colleague who understands you can be extremely beneficial. If distress is prolonged please visit your GP, speak with a professional or contact a 24/7 support service.

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