Australian media, communications and public relations professionals play an important role in influencing social attitudes and perceptions of suicide and mental ill-health.
To support Australian media, Mindframe has developed this 'Media Industry Hub' section, highlighting some of the Mindframe resources and information that media commonly request.
A more comprehensive overview of suicide, mental ill-health, alcohol and other drugs, as well as other Mindframe-related information, can be found by browsing this website according to area of interest.
Australian media are a major source of information for the community. The way suicide, mental illness and alcohol and other drugs are reported or communicated about plays a huge role in demystifying negative stereotypes.
Mindframe has a collaborative relationship with the Australian media that spans over two decades. Most media outlets try to ensure that when reporting on suicide, it is not portrayed as a way to solve personal problems or as a successful outcome.
Mindframe Media Guidelines
When reporting, portraying or communicating about suicide or mental ill-health the Mindframe guidelines are able to provide support and guidance to media professionals.
The guidelines provide an overview on:
- communicating about a suicide death
- communicating about a person with a mental ill-health
- communicating about euthanasia and self-harm
- recommendations for reporting on eating disorders
- safe and inclusive language to use
- minimising details of method and location
- the importance of including help-seeking information.
Access the guidelines:
- Mindframe media guidelines for reporting suicide
- Mindframe media guidelines for reporting mental ill-health
- Mindframe help-seeking information for a story on suicide
- Mindframe help-seeking information for a story on mental illness.
Self-care refers to activities that help individuals look after their physical and mental wellbeing.
Due to the sometimes distressing nature of suicide reporting, media and communications professionals should adopt self-care activities to ensure they safeguard their health and wellbeing.
For more information on self-care, click here.
When covering a story on suicide or mental illness think about your wellbeing:
Before covering a story
Before covering a story on suicide or mental illness for a media outlet, especially where violence and/or death is involved, you are advised to discuss the possible emotional, physical and logistical risks you may encounter with your editor or direct manager.
During story development
A small amount of distress following exposure to trauma is a common response and not a weakness. If you are feeling distressed, it can be helpful to discuss this with someone you trust. It's not weak, unprofessional or career-threatening to stop what you're doing and focus on your wellbeing.
After covering a story
It can be helpful to have a conversation with someone you trust, for example a peer or colleague who is a good listener. Speaking to a colleague who understands you can be extremely beneficial. If distress is prolonged please visit your GP, speak with a professional or contact a 24/7 support service.